Blog
Notes on account intelligence and applied AI.
Practical perspectives from the team building the intelligence layer for B2B revenue teams.
2026.06.12
The real cost of manual event prep
A single flagship event routinely absorbs more than 190 hours of manual preparation — the cost nobody budgets for, and the one that produces no payback number finance will defend.
Read more2026.07.14
The case for living account plans
Why static account plans lose value within weeks and how leading teams are replacing them with living, signal-driven context.
Read more2026.06.22
From intent data to account action
Intent signals are abundant. The hard part is turning them into the right next move for a specific account and seller.
Read more2026.05.30
Governance before generative AI in revenue workflows
The security, privacy and explainability questions every revenue leader should settle before putting AI in front of customers.
Read more2026.04.18
Measuring what actually moves strategic accounts
Coverage, engagement and pipeline velocity are useful only when they connect to the account-level outcome you are trying to change.
Read more
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