ABM programs built on signals, not segments.
ABM Q helps marketing teams interpret live account signals, choose the right 1:1 or 1:few motion, and activate coordinated programs around the accounts that matter most.
ABM Q takes target accounts, segments and tiers them, then routes the high priority tier into a 1:1 ABM motion ending in a bespoke strategy, and the scale tier into a 1:Few or 1:Many motion ending in a coordinated strategy.
WHAT ABM Q DOES
Turn account context into coordinated ABM.
Use live account context to build the right ABM motion, shape more relevant messaging and activate it across the channels that matter.
01 UNDERSTAND
See the context that matters.
Bring the signals, people and themes around an account into one current marketing picture.
02 CHOOSE
Build the right ABM motion.
Run a focused 1:1 motion for one account or a 1:many motion across accounts that share relevant context.
1:1
One account
1:many
Many accounts
03 PERSONALIZE
Make the message relevant.
Shape messaging around the priorities and context of the account or audience group.
04 ACTIVATE
Put the motion into market.
Turn the ABM strategy into coordinated outreach across email and social.
ABM Motions
Go deep on one account. Scale across many.
Use account-level context for bespoke 1:1 motions, or build coordinated programs across groups of accounts with shared themes, intent and audience context.
A bespoke motion around one account
Account context becomes a focused strategy with its own personas and channels.
Avenova Systems
Enterprise Software
14
Contacts
6
Personas
4
Strategies
3
Signals
Primary ABM Strategy
AI Platform Modernization
Build an account-specific campaign around Avenova’s shift from AI pilots into production.
Key actions
- Executive narrative around production readiness
- Persona-specific outreach for technical and business stakeholders
- Relevant proof tied to the current initiative
Targeted personas
ABM channels
One account. One context-rich ABM motion.
THE REST OF THE SUITE
Built for the rest of the revenue motion.
LET’S TALK ABM
See what ABM Q can uncover for your accounts.
Bring an account, segment or campaign you are working on. We will show how live account context can shape the right ABM motion, sharpen the message and turn it into coordinated activation.